Marketing Communications

Marny provides comprehensive evaluation, strategy, development & implementation of marketing communications initiatives on a project, hourly or ongoing consulting basis. She specializes in working with professional service firms including the fields of law, finance, health care & real estate, providing senior-level experience to firms with limited marketing staff.

Her services include:

  • Marketing communications strategy sessions & plans
  • Project management for marketing initiatives
  • Brand and message development
  • Internal infrastructure development & management
  • Event management
  • Media & community liaison
  • Professional development workshops for professionals & staff
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Branding

Marny works with clients to update or completely reinvent the graphic depiction of their brands, though she does not provide the actual design services.  She leads and manages the process with design professionals, including:

  • Brand development & launches
  • Direction & oversight of logo development by graphic designers
  • Direction & oversight of marketing collaterals including website, paper system, brochures, ads & logo merchandise by graphic designers
  • Coordination of vendors such as printers and web developers

Messaging

Marny helps clients to define their all-important messages, the written content that explains their value and differentiates them from competitors.  She works with clients on:

  • Message development & deployment
  • Creation of messaging platform and tag lines
  • Written copy for marketing collaterals including website, brochures & advertisements
  • Written copy for correspondence & articles
  • Review of presentation/speeches & coaching on presentation skills
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